Promotions and Coupons

Drive sales and reward customers with Mozhe's flexible promotion and coupon system. Create automatic discounts, coupon codes, free shipping offers, and buy-one-get-one deals.

Overview

Mozhe offers two discount mechanisms:

• Promotions - Automatic discounts that apply when conditions are met
• Coupons - Discount codes customers enter at checkout

Promotions

Promotions apply automatically to qualifying orders without requiring a code.

Creating a Promotion

To create an automatic promotion:

1. Navigate to Marketing > Promotions
2. Click Create Promotion
3. Configure the trigger conditions
4. Set the reward type
5. Define usage limits and validity period
6. Click Save

Trigger Types

Choose when your promotion activates:

Reward Types

Choose what customers receive:

Example Promotions

Spend $100, Get 10% Off:

• Trigger: Cart Total >= $100
• Reward: Percentage Off, 10%

Buy 3, Get 1 Free:

• Trigger: Cart Quantity >= 3
• Reward: Free Product (select the gift item)
• Gift Quantity: 1

Free Shipping on Orders Over $50:

• Trigger: Cart Total >= $50
• Reward: Free Shipping

Product Applicability

Control which products trigger or receive the promotion:

Buy X Get Y Promotions

Create "Buy X Get Y" deals:

1. Set Trigger Type to Cart Quantity or Category Quantity
2. Enter Buy Quantity (e.g., 2)
3. Enter Get Quantity (e.g., 1)
4. Set Get Discount (100% = free, 50% = half price)

Example: Buy 2 shirts, get the 3rd at 50% off.

Maximum Discount Caps

For percentage discounts, set a maximum to protect margins:

1. Set Reward Type to Percentage Off
2. Enter the percentage (e.g., 20%)
3. Set Maximum Discount (e.g., $50)

The customer gets 20% off, up to $50 maximum.

Stacking Promotions

By default, only one promotion applies per order. Enable stacking to combine multiple promotions:

1. Edit a promotion
2. Toggle Allow Stacking
3. Set Priority (higher priority applies first)

Promotion Progress Indicator

Customers see their progress toward promotions in cart:

• "Spend $25 more for free shipping!"
• Progress bar shows how close they are
• Encourages larger orders

Coupons

Coupons require customers to enter a code at checkout.

Creating a Coupon

To create a coupon code:

1. Navigate to Marketing > Coupons
2. Click Create Coupon
3. Enter a unique coupon code
4. Configure discount settings
5. Set limits and validity
6. Click Save

Coupon Code Rules

• Codes are case-insensitive (SAVE20 = save20)
• Use memorable, easy-to-type codes
• Avoid easily confused characters (0/O, 1/l)
• Keep codes short (8-12 characters ideal)

Discount Types

Coupon Settings

Configure your coupon:

• Minimum Order Value - Require a minimum purchase
• Maximum Discount - Cap the discount amount (for percentage coupons)
• Free Shipping - Include free shipping with the discount

Product Applicability

Control which products the coupon affects:

Usage Limits

Prevent abuse with usage limits:

• Total Usage Limit - Maximum total uses (e.g., first 100 customers)
• Per-Customer Limit - Maximum uses per customer (e.g., once per customer)

Validity Period

Set when the coupon is valid:

1. Set Start Date (optional, for scheduled launches)
2. Set End Date (required for limited-time offers)

Leave both blank for an always-valid coupon.

Example Coupons

Welcome Discount:

• Code: WELCOME15
• Type: Percentage, 15%
• Per-Customer Limit: 1
• No end date

Flash Sale:

• Code: FLASH50
• Type: Fixed, $50
• Minimum Order: $200
• End Date: [Flash sale end time]
• Total Usage Limit: 50

VIP Discount:

• Code: VIPSAVE
• Type: Percentage, 25%
• Product Applicability: Products Not on Sale
• Per-Customer Limit: 3

Managing Discounts

Activating and Deactivating

Toggle promotions and coupons on/off:

1. Navigate to the promotion or coupon
2. Click the Active toggle
3. Changes take effect immediately

Deactivating preserves the configuration for future use.

Monitoring Usage

Track discount performance:

1. Open a promotion or coupon
2. View the Stats section:
   • Total uses
   • Total discount given
   • Average order value
   • Orders with this discount

Editing Active Discounts

You can edit discounts at any time:

• Changes apply to new orders immediately
• Existing orders are not affected
• Update end dates to extend offers

Deleting Discounts

To remove a discount permanently:

1. Navigate to the discount
2. Click Delete
3. Confirm deletion

Note: Deletion is permanent. Consider deactivating instead.

Best Practices

Promotion Strategy

• Threshold discounts - "Spend $X, get Y" encourages larger orders
• Limited time - Urgency drives conversions
• Seasonal campaigns - Plan holiday and event promotions
• Loyalty rewards - Exclusive codes for repeat customers

Protecting Margins

• Always calculate your margin before setting discounts
• Use maximum discount caps on percentage offers
• Test promotions with a small customer segment first
• Monitor average order value during promotions

Preventing Abuse

• Set per-customer limits on valuable coupons
• Use unique codes for influencer partnerships
• Monitor for unusual usage patterns
• Deactivate compromised codes immediately

A/B Testing

Test different offers to find what works:

• Compare percentage vs. fixed discounts
• Test different threshold amounts
• Measure conversion rate and AOV changes
• Run limited tests before full rollouts

Troubleshooting

Coupon Not Working

Check these common issues:

1. Expired - Verify the end date hasn't passed
2. Inactive - Ensure the coupon is toggled on
3. Usage limit reached - Check if limits are exhausted
4. Minimum not met - Order may be below minimum value
5. Product restrictions - Items may not qualify

Promotion Not Applying

Verify:

1. Cart meets the trigger threshold
2. Products qualify based on applicability settings
3. Promotion is active and within valid dates
4. No conflicting promotions with higher priority

Double Discounts

If customers are getting unexpected double discounts:

1. Check if stacking is enabled
2. Review priority settings
3. Verify promotion applicability doesn't overlap

Displaying Discounts

In Cart

Customers see:

• Applied promotion name and discount
• Coupon field for entering codes
• Promotion progress indicators
• Total savings before checkout

On Products

Show sale pricing on product pages:

1. Navigate to Settings > Store
2. Enable Show Savings on Products
3. Sale prices display with original price crossed out

Next Steps

• Email Campaigns - Announce promotions via email
• Analytics - Track promotion performance
• Products - Set up sale pricing