Email Campaigns

Communicate with your customers through automated and manual email campaigns. Mozhe provides transactional emails, abandoned cart recovery, and newsletter capabilities to keep customers engaged.

Overview

Mozhe's email system includes:

• Transactional Emails - Order confirmations, shipping updates, payment receipts
• Abandoned Cart Recovery - Automated reminders for incomplete purchases
• Newsletter Campaigns - Promotional emails and announcements (coming soon)

Transactional Emails

Automatic emails sent in response to customer actions.

Order Confirmation

Sent immediately when an order is placed:

Includes:

• Order number and summary
• Line item details with images
• Shipping address
• Payment method
• Link to track order

Triggers:

• New order received
• Order status changes (optional)

Payment Notifications

Automatic emails for payment events:

Shipping Updates

Keep customers informed about delivery:

Configuring Transactional Emails

1. Navigate to Settings > Notifications
2. Toggle which emails to enable
3. Customize sender name and reply-to address
4. Preview each email template

Email Branding

Customize emails to match your brand.

Brand Elements

Configure in Settings > Branding:

• Logo - Appears in email header
• Brand Colors - Used for buttons and accents
• Header Image - Custom banner for email headers

Applying Brand Settings

1. Set your logo in site branding settings
2. Define your primary brand color(s)
3. Optionally upload a custom email header image
4. Preview emails to verify appearance

Email Header Options

Choose your header style:

Logo Header (Default):

• Displays your store logo
• Uses brand color background

Custom Image Header:

• Upload a designed header image
• Recommended size: 600x200 pixels
• Full-width banner display

Abandoned Cart Recovery

Automatically email customers who leave items in their cart.

How It Works

1. Customer adds items to cart
2. Customer provides email (during checkout start or account)
3. Customer leaves without completing purchase
4. System sends recovery email(s) on schedule
5. Email includes cart recovery link with items restored

Enabling Abandoned Cart Emails

1. Navigate to Settings > Notifications
2. Enable Abandoned Cart Recovery
3. Configure the email schedule
4. Customize email content

Email Sequence

Mozhe sends up to 4 recovery emails:

Customizing Timing

Adjust when each email sends:

1. Navigate to abandoned cart settings
2. Set delay for each email
3. Disable individual emails by setting to 0
4. Save changes

Email Content

Each email in the sequence has different messaging:

Email 1 - Gentle Reminder:

• Friendly reminder about forgotten items
• Clear cart preview
• Easy return-to-cart button

Email 2 - Helpful Follow-up:

• Offers assistance
• Highlights cart contents
• Questions about checkout issues

Email 3 - Urgency:

• Limited availability warnings
• Stock alerts (if applicable)
• Stronger call to action

Email 4 - Final Attempt:

• Last chance messaging
• Consider adding a discount code
• Clear expiration on the offer

Promotion Progress in Emails

Show customers how close they are to promotions:

• Progress bars show discount thresholds
• "Add $20 more for free shipping!"
• Encourages completing larger orders

Cart Recovery Link

Each email includes a unique recovery link:

• Pre-fills the customer's cart
• Works across devices
• Expires after 30 days
• Tracks conversion attribution

Measuring Success

Track abandoned cart recovery performance:

1. Navigate to Analytics > Email Performance
2. View metrics:
   • Emails sent
   • Open rate
   • Click rate
   • Recovery rate (orders completed)
   • Revenue recovered

Newsletter Campaigns

Coming Soon: Manual newsletter campaigns are currently in development. This section describes planned functionality.

Planned Features

Audience Segmentation:

• All customers
• Recent purchasers
• VIP customers (high spend)
• Inactive customers

Campaign Types:

• Product announcements
• Sale promotions
• Company news
• Educational content

Analytics:

• Send volume
• Open rates
• Click-through rates
• Conversion tracking

Email Best Practices

Deliverability

Ensure your emails reach inboxes:

• Verify your domain - Set up SPF and DKIM records
• Clean your list - Remove bounced addresses
• Consistent sender - Use the same from address
• Quality content - Avoid spam triggers

Content Guidelines

Write emails that get opened and acted upon:

• Subject lines - Clear, compelling, under 50 characters
• Preview text - Reinforce the subject, don't repeat it
• Mobile-first - Design for phone screens
• Clear CTA - One primary action button

Timing

Send at optimal times:

• Transactional: Immediately
• Abandoned cart: Follow the sequence timing
• Newsletters: Tuesday-Thursday, 10am-2pm typically best

Compliance

Stay compliant with email regulations:

• Include unsubscribe links (required by law)
• Honor opt-out requests within 10 days
• Include your physical business address
• Don't send to purchased lists

Troubleshooting

Emails Not Sending

Check these common issues:

1. Notifications disabled - Verify email type is enabled
2. No customer email - Customer didn't provide email
3. Bounced address - Previous delivery failed
4. Domain not verified - Complete domain verification

Emails Going to Spam

Improve deliverability:

1. Complete domain verification (SPF, DKIM)
2. Remove spammy content from templates
3. Maintain consistent send volume
4. Clean your email list regularly

Wrong Information in Emails

If emails contain incorrect data:

1. Check order data is complete
2. Verify product images are uploaded
3. Review template variable mapping
4. Test with a sample order

Abandoned Cart Not Triggering

Verify requirements:

1. Customer must provide email
2. Items must be in cart
3. Customer must not complete purchase
4. Email timing must have passed

Email Templates

All email templates are pre-designed and automatically branded.

Template Features

• Responsive design - Works on all devices
• Brand colors - Pulls from your site settings
• Product images - Shows actual product photos
• Localized content - Translates to customer's language

Language Support

Emails send in the customer's language:

• Detected from their language preference
• Falls back to site default language
• All content fully translated

Preview Templates

Preview how emails will look:

1. Navigate to Settings > Notifications
2. Click Preview on any email type
3. View desktop and mobile versions
4. Send a test email to yourself

Next Steps

• Analytics - Track email performance
• Promotions and Coupons - Include discounts in recovery emails
• Site Branding - Customize email appearance