Analytics

Understand your store's performance with Mozhe's built-in analytics. Track visitors, sales, and customer behavior to make data-driven decisions.

Overview

Mozhe Analytics provides:

• Traffic Analytics - Visitor counts, page views, and engagement
• Sales Reporting - Revenue, orders, and product performance
• Customer Insights - Geographic and device data
• Real-time Monitoring - Live activity on your store

Accessing Analytics

To view your analytics:

1. Navigate to Analytics in the dashboard sidebar
2. Select a date range using the picker
3. Switch between different report views
4. Export data as needed

Date Range Selection

Choose your reporting period:

• Today - Current day activity
• Yesterday - Previous day
• Last 7 days - Week overview
• Last 30 days - Month overview
• Custom range - Select specific start and end dates

Traffic Analytics

Understand how visitors interact with your store.

Overview Metrics

The dashboard shows key traffic metrics:

Daily Breakdown

View traffic trends over time:

1. See page views and visitors per day
2. Identify peak traffic days
3. Spot trends and patterns
4. Compare to previous periods

Top Pages

See which pages get the most traffic:

1. Navigate to Analytics > Pages
2. View pages ranked by views
3. Identify popular content
4. Find underperforming pages

Use this data to:

• Optimize high-traffic pages
• Improve underperforming content
• Plan new content based on interests

Traffic Sources

Understand where visitors come from:

Referrers

See which websites send you traffic:

1. Navigate to Analytics > Referrers
2. View traffic by source
3. Identify valuable partnerships
4. Track marketing campaign effectiveness

Common referrer categories:

• Direct - No referrer (typed URL, bookmarks)
• Search - Google, Bing, etc.
• Social - Facebook, Instagram, etc.
• Other sites - Blogs, directories, partners

Geographic Data

See where your visitors are located:

1. Navigate to Analytics > Countries
2. View visitor counts by country
3. Identify target markets
4. Plan localization efforts

Use geographic data to:

• Target advertising by region
• Consider shipping to new countries
• Plan content for specific markets
• Set appropriate store hours for support

Device Analytics

Understand how visitors access your store:

Device Types

See the breakdown of visitors by device:

Browser Breakdown

View which browsers visitors use:

1. Navigate to Analytics > Browsers
2. See browser popularity
3. Ensure compatibility with top browsers
4. Identify support priorities

Real-Time Analytics

Monitor live activity on your store.

Accessing Real-Time Data

1. Navigate to Analytics > Real-time
2. View current active visitors
3. See pages being viewed right now
4. Watch live event stream

Real-Time Metrics

Using Real-Time Data

Real-time analytics help you:

• Monitor launch day traffic
• Watch campaign performance live
• Identify technical issues quickly
• Understand peak traffic times

Sales Reporting

Track your revenue and order performance.

Revenue Overview

View key sales metrics:

Order Analytics

Analyze order patterns:

1. Navigate to Orders or dashboard overview
2. View orders over time
3. Identify busy periods
4. Track order status distribution

Product Performance

See which products drive sales:

1. Navigate to Products analytics
2. View by:
   • Revenue generated
   • Units sold
   • View count (popularity)
3. Identify top performers
4. Find underperforming inventory

Promotion Analytics

Track discount effectiveness:

1. Navigate to Marketing > Promotions
2. Click on a promotion to see stats
3. View metrics:
   • Usage count
   • Total discount given
   • Average order value
   • Orders using this promotion

Compare promotion performance:

• Which offers drive most conversions?
• Which discounts have best ROI?
• Are usage limits being reached?

Custom Events

Track specific customer actions beyond page views.

Default Events

Mozhe automatically tracks:

• Page views
• Add to cart
• Checkout initiated
• Purchase completed
• Search queries

Viewing Events

1. Navigate to Analytics > Events
2. See events ranked by frequency
3. Analyze customer behavior patterns
4. Identify conversion bottlenecks

Data Export

Export your analytics data for external analysis.

Exporting Reports

1. Navigate to the desired report
2. Set your date range
3. Click Export
4. Choose format (CSV, Excel)
5. Download the file

Available Exports

• Daily traffic summary
• Page view details
• Referrer breakdown
• Geographic data
• Device analytics
• Sales by day
• Order details

Analytics Best Practices

Regular Review

Establish a review cadence:

• Daily - Check real-time and key metrics
• Weekly - Review traffic trends and top pages
• Monthly - Deep dive into all metrics, compare to previous months
• Quarterly - Strategic analysis and goal setting

Setting Benchmarks

Establish performance baselines:

1. Track metrics for 30 days
2. Calculate averages
3. Set improvement targets
4. Monitor progress

Key Metrics to Watch

Focus on these critical indicators:

Improving Performance

Use analytics to drive improvements:

High Bounce Rate:

• Improve page load speed
• Match landing page to traffic source
• Add compelling calls to action

Low Conversion:

• Simplify checkout process
• Add trust signals
• Optimize product pages

Declining Traffic:

• Review SEO performance
• Check for technical issues
• Increase marketing efforts

Multi-Site Analytics

If you manage multiple stores:

Viewing All Sites

1. Leave the site selector blank
2. View aggregate data across stores
3. Compare performance between sites

Per-Site Analysis

1. Select a specific site
2. View isolated metrics
3. Compare against aggregate

Privacy and Compliance

Mozhe Analytics is designed with privacy in mind.

Data Collection

What we collect:

• Page URLs visited
• Device and browser type
• Country (from IP, not stored)
• Referrer URLs
• Session identifiers (anonymous)

What we don't collect:

• Personal information
• IP addresses (not stored)
• Cross-site tracking
• Third-party cookies

Data Retention

• Raw event data: 90 days
• Aggregated statistics: Indefinitely
• Daily summaries: 2 years

Compliance

Analytics is compliant with:

• GDPR (European privacy regulation)
• CCPA (California privacy law)
• No consent required for basic analytics

Troubleshooting

No Data Showing

If analytics shows no data:

1. New store - Allow 24-48 hours for data collection
2. Date range - Check you've selected a valid range
3. No traffic - Verify site is accessible and receiving visitors

Data Seems Wrong

If numbers don't match expectations:

1. Compare with other sources (payment processor, etc.)
2. Check for bot traffic (usually filtered)
3. Verify date range and timezone
4. Contact support for data validation

Delayed Data

Analytics data may be slightly delayed:

• Real-time: Near-instant
• Daily aggregates: Updated hourly
• Full reports: Up to 24-hour delay

Next Steps

• Promotions and Coupons - Create offers based on insights
• Email Campaigns - Target customers with campaigns
• Products - Optimize product listings