Blog Posts

Create engaging blog content to attract customers, improve SEO, and establish your brand as an authority in your industry. Mozhe's blog system supports rich content, categories, tags, and optimized publishing workflows.

Overview

The blog system allows you to publish articles with:

• Rich text content with embedded images
• Categories and tags for organization
• Custom thumbnails and header images
• SEO optimization tools
• Scheduling for future publishing

Creating a Blog Post

To create a new blog post:

1. Navigate to Content > Posts in the dashboard
2. Click the Create Post button
3. Select Blog as the post type
4. Enter your post title
5. Write or paste your content
6. Click Save Draft to save progress

Post Types

Mozhe supports multiple post types:

Writing Content

The Content Editor

The rich text editor supports formatting options:

• Bold, italic, and underline text
• Headings (H1, H2, H3)
• Bulleted and numbered lists
• Links and buttons
• Block quotes
• Code blocks

Embedding Images

To add images within your post:

1. Place your cursor where you want the image
2. Click the Image button in the toolbar
3. Upload a new image or select from your library
4. Add alt text for accessibility
5. Choose alignment (left, center, right)

Embedding Sections

Add pre-built sections to your blog posts:

1. Click Add Section in the editor
2. Choose a section template
3. The section will be embedded in your post
4. Edit section content directly within the post

Images

Thumbnail Image

The thumbnail appears in blog listings and social shares:

1. Open your post for editing
2. Click Set Thumbnail in the sidebar
3. Upload or select an image
4. Recommended size: 1200x630 pixels

Header Image

The header image displays at the top of your post:

1. Click Set Header Image in the sidebar
2. Upload or select a different image from thumbnail
3. If not set, the thumbnail will be used

Categories and Tags

Organize your posts for better navigation and SEO.

Working with Tags

Tags help readers find related content:

1. In the post editor, find the Tags section
2. Type a tag name and press Enter
3. Select from existing tags or create new ones
4. Add multiple tags per post (recommended: 3-5)

Creating Tags

To create a new tag:

1. Type the tag name in the tag field
2. Press Enter to create it
3. Or navigate to Content > Tags to manage all tags

Tag Best Practices

• Use consistent naming (e.g., "Product Tips" not "product-tips")
• Keep tags specific and useful
• Review and consolidate similar tags periodically
• Avoid creating tags with only one post

Publishing

Post Status

Posts have these status options:

• Draft - Not visible to customers, work in progress
• Published - Live and visible on your store

Publishing a Post

To publish your post:

1. Complete your content and settings
2. Review the preview to check appearance
3. Click Publish in the top toolbar
4. The post is immediately live

Scheduling (Future Publishing)

To schedule a post for later:

1. Complete your post content
2. Click the arrow next to Publish
3. Select Schedule
4. Choose the publication date and time
5. Click Schedule Post

Unpublishing

To revert a published post to draft:

1. Open the post in the editor
2. Click Unpublish in the toolbar
3. The post will be removed from your site but not deleted

SEO Optimization

Optimize your posts for search engines.

Meta Title

Set a compelling title for search results:

1. Open the SEO tab in the sidebar
2. Enter your meta title (max 60 characters)
3. Include your primary keyword

Meta Description

Write a description that encourages clicks:

1. Enter your meta description (max 160 characters)
2. Summarize the post content
3. Include a call to action

Meta Keywords

Add relevant keywords for search optimization:

1. Enter comma-separated keywords
2. Focus on 3-5 primary terms
3. Include variations and related terms

AI-Generated SEO

Let AI create your SEO metadata:

1. Write your post content first
2. Click Generate SEO with AI in the SEO tab
3. Review and adjust the suggestions
4. Save your changes

See the AI Content Generation guide for more details.

Related Posts

Display related content to keep readers engaged.

Automatic Related Posts

The system automatically suggests related posts based on:

• Shared tags
• Post type matching
• Publication date

Configuring Related Posts

1. Navigate to Settings > Content
2. Set the number of related posts to display
3. Choose display position (after content, sidebar)

Author Attribution

Show who wrote each post.

Setting the Author

The logged-in user creating the post is set as the author automatically. To change:

1. Open the post in the editor
2. Find Author in the sidebar
3. Select a different team member

Author Display

Author information shows:

• Name
• Profile picture (if set)
• Optional bio

Blog Listing Page

Your blog is automatically available at /blog (or /[lang]/blog for multilingual stores).

Pagination

Posts are paginated with configurable items per page:

1. Go to Settings > Content
2. Set Posts per page (default: 12)
3. Pagination controls appear automatically

Filtering by Tag

Customers can filter posts by tag:

• Click a tag to see all related posts
• URL format: /blog/tag/[tag-handle]

Search

Customers can search blog posts:

• Search looks at titles and content
• Results ordered by relevance

Best Practices

Content Strategy

• Consistency - Publish regularly (weekly or bi-weekly)
• Value - Focus on helping your customers
• Keywords - Research and target relevant search terms
• Length - Aim for 500-1500 words for most posts

Image Guidelines

• Use high-quality, relevant images
• Optimize file sizes before uploading
• Always add descriptive alt text
• Maintain consistent image dimensions

SEO Tips

• Include your keyword in the title and first paragraph
• Use headings to structure content (H2, H3)
• Link to related posts and product pages
• Write meta descriptions that encourage clicks

Multi-Language Support

Blog posts support all languages enabled for your store.

Creating Translations

1. Create your post in your default language
2. Switch to another language in the language selector
3. Translate the title, content, and metadata
4. Save to store the translation

Translation Tips

• Translate SEO metadata for each language
• Adapt content for cultural context, don't just translate literally
• Keep URLs consistent across languages

Next Steps

• Page Builder - Create custom landing pages
• AI Content Generation - Generate content with AI
• Promotions and Coupons - Drive traffic with discounts